Bangalore, March 30: Talk about “finger licking good” stuff and KFC has gone all out to prove it; sometimes a little beyond their food. First with a Chicken flavored nail polish in Hong Kong and now with a flavored lip balm in India. No! this is not an April Fool prank but a real deal here- KFC has launched a limited edition edible lip balm called: Double Trouble. The lip balms will be available for sale online between April 1 to April 5,2018.
Handcrafted from natural ingredients, KFC’s Double Trouble Lip Balms will be available in a combination of two flavors – Yellow American Mustard and Red Sweet Chilli – in one compact case, said a statement.
Commenting on the launch, Lluis Ruiz Ribot, CMO, KFC India, said “We have always had fun experimenting with our food and introducing unique flavors. This time while working on new flavors, our chefs came up with this distinct combo that was so unique and irresistible that we named it the Double Trouble.“
“We decided to have some fun and make this amazing flavor combination available to consumers in a portable lip balm format. These ‘Double Trouble’ balms are so ‘lip smackin’ good’ that consumers will find themselves reaching for it again and again,” he further added.
While many still speculate this to be the brand’s April Fool prank on their customers, it remains to be seen if the lips don’t lie at all in this case!